Frette Launched a Beach Collection You’ll Want to Use All Summer Long

Frette Launched a Beach Collection You’ll Want to Use All Summer Long

If you’ve ever stayed at a luxury hotel, there’s a decent chance you’ve slept on a set of Frette sheets. The Milan-based linen brand outfits the beds of more than 1,500 such hotels, with St. Regis, Rosewood Hotels, Shangri-La, Aman, and Ritz properties among them, and has a storied history dating all the way back to 1860—Frette’s linens could once be found draped in the dining car of the Orient Express and at the alter of St. Peter’s Basilica, a feat trendy direct-to-consumer brands can hardly claim.

This summer, the brand is bringing its expertise to the beach with its first outdoor collection. The Lido Beach Capsule features three warm-weather accessories made for days lounging by the hotel pool, on the sand, or in your own backyard. Crafted from premium cotton terry—making each piece super soft and absorbent—the collection includes a beach towel, tote bag, and cushion. 

Frette, Pillow

Frette Lido Beach Cushion

All three come in a color-block pattern of white and saffron (a mustardy yellow), navy blue, or slate gray. The towel ($190) is roomy, just shy of six feet long and more than three feet wide, with a thick white trim. The tote ($135), made of the same terry cloth material, is just what we want to toss a book, sunglasses, sunscreen, and water bottle in on our way down to the pool, and is roomy enough to fit the folded-up towel and cushion inside, too. Use the pillow ($40) to rest your head on a chaise lounge or to offer some extra back support during afternoons on a less-than-ergonomic deck chair.

The trio of beachside accessories, which can be purchased separately on Frette’s website, will no doubt add a touch of luxury to summer days outdoors. And while the towel is certainly more expensive than other favorites of ours, it’s made of extra-long staple cotton, so like Frette’s linens, it’s more resistant to pilling and will become softer over time. 

Also new to Frette this spring, three more colors were incorporated into the line’s bedding and bath towels: The peach rose, navy blue, and saffron shades take inspiration from summertime in Italy, and are meant to call to mind the colors of the Cinque Terre coastline or a dreamy Sorrento sunset. Given a trip to Italy isn’t in the cards for most just yet, a hotel-quality home refresh may be in order to help scratch that itch in the meantime.

Frette, Towels

Lido Beach Collection

Published at Wed, 31 Mar 2021 22:37:28 +0000