This Urban Resort In London Is Set To Become The World’s First “Super Boutique Hotel”

This Urban Resort In London Is Set To Become The World’s First “Super Boutique Hotel”

The world’s first super boutique hotel has this week announced it will be officially launching to guests in September 2021. The highly anticipated Londoner is set to take center stage in Leicester Square and is said to bring together a “masterclass in hospitality creation” that will include designers Yabu Pushelberg and leading hotel group Edwardian Hotels London.

“Completely unlike any other hotel, The Londoner is the world’s first super boutique offering the MICE market a bespoke event service with scale. Edwardian Hotels London has been shaping hospitality experiences for 40 years,” Charles Oak, Hotel Director, The Londoner, said in a press release.

“With the development of The Londoner, we have been able to apply our learnings and experience of best-in-class MICE services to deliver an exceptional purpose-built event space with the discerning guest, business or leisure, at the heart of our offering.”

The property is expected to breathe new life into both Leicester Square—and to London—and aims to represent the promise of the return to hospitality and travel as the industry begins to show some sort of normalcy as the ongoing pandemic starts to cease.


“We hope that The Londoner will stand as a beacon of hope for London’s ever resilient hospitality industry and are proud to be recruiting a world class task force made up of the city’s most hardworking and talented individuals,” Oak said.

Featuring 350 guest rooms, suites, and a tower penthouse with panoramic views, the sixteen-storey property aims to offer an “urban resort” destination of the highest architectural quality.

The Londoner will also include two private screening rooms, a wellness center and results-focused gym, a mix of six concept eateries—including bars and a tavern—al fresco dining on the ground floor, and a contemporary Japanese lounge bar with a rooftop terrace.

The brand-new build will employ “pioneering methods” of sustainable luxury and secured a $244 million Green Loan from HSBC UK. The funding will be used to ensure the new property will exceed the BREEAM Excellent category in building environmental and sustainable performance while also offering a new and unique draw to London from a hospitality perspective.

“Together, we are looking forward to opening our doors and welcoming guests from all over to their new home from home, in the heart of the capital’s most vibrant neighbourhood,” Oak shared.

Published at Wed, 28 Apr 2021 21:09:34 +0000

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