Rado’s Marina Hoermanseder Captain Cook Timepiece For Women
Melding edgy femininity and eccentric beauty in her fashion designs, Marina Hoermanseder is turning her attention to watches, summoning her well-honed fearlessness to create a new Captain Cook.
The 37mm Marina Hoermanseder Captain Cook is clearly Rado, with its white high-tech ceramic bezel insert, box-shaped sapphire crystal and caliber R763 beating inside. But the spirit of Hoermanseder shines brightly in the details, and details, the award-winning French-Austrian designer says, are what it’s all about.
Hoermanseder is no stranger to color and here she has chosen a perfect hue she calls “light rose with a touch of peach,” for two of the three leather straps that come with the timepiece (the third is black). I’d call the shade neither too pink to pander to the likes of “ladies watches,” nor too coral—a color that can often skid right past nuance. One of the straps is a double tour style whose smart looks and signature buckle point to her fashion aesthetic, as do the decorative rivets, which are often seen in her clothing designs.
The watchcase is polished rose gold-colored PVD stainless steel, and the polished stainless steel screw-down caseback features Hoermanseder’s name and signature.The watch’s three-hand dial is white, and rose gold-colored applied indexes with Super-LumiNova accents mark the hours, as do eight bezel-set Top Wessleton diamonds. The Rado and Captain Cook logos are printed in black, above and below center, while the date is at 3 o’clock. The hands, too, are rose gold-colored, as is the flange.
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Hoermanseder founded her Berlin-based label in 2013, following an internship with Alexander McQueen and recognition for her work at various fashion weeks around the world. She debuted her first collection in 2014 at the Mercedes-Benz Fashion Week in Berlin and the Fashion Scout in London. Her work has since gained the attention of a multitude of celebrities, including Nicki Minaj, Lady Gaga and Kylie Jenner, who appreciate her obvious ability to spotlight the unconventional.
She is inspired by many things, most interestingly 18th century orthopedic corsets, finding beauty in the unusual. And here, too, details come into important play, such as the leather straps, buckles and rivets seen throughout her collections. The corsets are also a metaphor, she says, for the strength and “spine” of women, thus empowering them through her creations and, no doubt, her hard-earned position in the world.
Since both Rado and Hoermanseder share similar values of quality and craftsmanship, attention to detail and a willingness to step out of the norm, the timepiece collaboration was an easygoing one. The result, Hoermanseder says, is a watch that is “very bold, yet feminine. It is a timeless piece.” The choice of the Captain Cook as the bones of the project was a daring one, I think, since the collection has heretofore not been offered in such clearly feminine attire. It wears it well.
Given Hoermanseder’s love of leather, it’s not surprising that the watch comes in a unique—and quite lovely—cylindrical leather case that may be repurposed for a multitude of uses. Yet another important detail that did not escape the attention of the accomplished young designer.
Published at Thu, 06 May 2021 12:00:00 +0000
Article source: https://www.forbes.com/sites/nancyolson/2021/05/06/rados-marina-hoermanseder-captain-cook-timepiece-for-women/